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Hem & Heel
Luxury Footwear & Custom Tailoring
Israel’s digital tailor for handcrafted Italian shoes and custom suits — with an easy choose-style, measure, and deliver flow built on Shopify.
WebFused is a custom web design & development agency — hand-coded websites, web apps, and CRMs that turn visitors into customers.
WebFused is a custom web design and development agency. We hand-code websites, landing pages, web applications, and custom CRMs in Next.js and React — no templates, no page builders. Design, development, copy, and SEO come from one team, and a typical marketing site launches in about three weeks.
We design and build the systems that turn visitors into customers — websites, applications, and the automation that runs behind them, all under one roof.
We hand-code websites and web applications in Next.js and React, starting from how your visitor thinks rather than from a theme. The result loads fast, passes accessibility checks, and holds up as the business grows.
Sending ad clicks to your homepage wastes them. We build dedicated pages for campaigns, lead generation, and split testing — quick to load, and built around the one action you want that click to take.
Off-the-shelf CRMs make you change your process to fit their software. We build lightweight systems mapped to how your deals really move, with no per-user licensing fees eating into your margins as you scale.
We connect Claude-powered agents and custom integrations to the repetitive parts of your business — support tickets, lead qualification, internal lookups — so your team spends time on the work only humans can do.
Rankings without a real content and technical strategy don’t last. We build SEO into the site itself — structured data, page speed, crawlable content — so you show up in Google and get cited by AI answer engines.
Four projects from the portfolio — who the client is, what they needed, and what we shipped. Each case study has the full story with screenshots.
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Hem & Heel
Luxury Footwear & Custom Tailoring
Israel’s digital tailor for handcrafted Italian shoes and custom suits — with an easy choose-style, measure, and deliver flow built on Shopify.
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Social Scribe AI
AI Social Media Marketing
An AI-driven workflow that builds strategy, calendar, and cross-platform posts for small marketing teams — with image and blog generation built in.

Automate Anything
AI Automation
Custom automation architecture — data intake, task routing, document creation, and live metrics — integrated directly into the client’s existing stack.

Get Conversational
Conversational AI / CX Automation
AI voice and chat agents that answer instantly 24/7, book appointments, qualify leads, update CRMs, and hand off to humans when it matters.
Straight answers on process, pricing, and how we work — before you ever get on a call.
Timelines depend on scope. A focused marketing website typically ships in about three weeks; full web applications and custom CRMs take longer depending on complexity. We scope a realistic timeline before any code gets written, and we prioritize outcomes and performance over rushing to launch.
Budgets for a focused website typically start around $15,000. Web applications, CRMs, and automation projects vary based on scope and integrations. We price for outcomes and long-term maintainability, not a bare-minimum build that needs redoing in a year.
No. Most projects start as a rough idea. We work with you to clarify goals, audience, and constraints together, then move into design and prototyping early so you can react to something real instead of a spec document.
Primarily custom Next.js and React — the same stack this site runs on. We also work with Shopify and WordPress when the platform genuinely fits the business, like our Hem & Heel e-commerce build.
We audit what’s already working and what’s costing you leads, then recommend either a targeted refinement or a rebuild. If we rebuild, we migrate your content safely with redirects so you don’t lose your search rankings.
Yes. We can implement assets you already have, or write and design everything end-to-end. For most projects we recommend conversion-tested copy written specifically for your audience — it consistently outperforms generic placeholder text.
One call, a straight answer on scope and budget, and a plan you can act on — whether or not you end up hiring us.