Hem & Heel
Hem & HeelLuxury Footwear & Custom Tailoring (Shopify)9/17/2025
Israel’s digital tailor for handcrafted Italian shoes and custom suits—with an easy choose-style → measure → deliver flow.
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Problem
Men were overpaying for shoes that didn’t fit well or last, with limited options and a clunky buying experience.
Solution
A Shopify storefront and custom-tailor flow that lets customers pick model, leather, and fit, guided by a simple measuring process and fast Italy-to-Israel delivery.
“The virtual try-on feature revolutionized our online shopping experience.”
Project Gallery
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